the problem
Everything had already been launched.
The boxes were printed, die-cut, and ready for gluing.
But one critical element was missing: the final INCI list.
To meet commercial deadlines, the initial print run had been released before full regulatory validation.
The result:
12,000 EdT Lilas 100 ml boxes
8,000 EdT Lilas 200 ml boxes
A total of 20,000 boxes requiring regulatory overprinting before market release.
Restarting full production would have generated significant costs and delays.
Destroying the stock was economically and environmentally unacceptable.
The challenge was clear:
implement a precise technical overprinting solution to integrate the compliant INCI list without compromising the launch schedule.

